Introducing When – The new sheet masks in town!

Skincare isn’t one-size-fits-all which is very important to note.  We all have very different skin concerns and needs and that’s why it’s very important to pay attention to what your skin is telling you.  Otherwise you may think that you’re helping your dry skin issue, but instead are creating an oil problem.  I have been a HUGE fan of fabric sheet masks for months now and will swear by the immediate results that they deliver. In recent months, there has been a huge hype surrounding them especially as more and more brands are launching their version onto the high street.

Introducing When.  This Korean brand makes its masks from coconut fibres, for an environmentally friendly material that also wears snugly and comfortably on the face.  The brand offers a variety of masks targeted to all various skin concerns, from dullness to fine lines to weather-weary skin.  The packaging is fun and colourful, which is very aesthetically pleasing.


The masks are a bio-cellulose soft jelly like sheet mask and are made from coconut juice infused with a light non greasy, non sticky serum.  Each mask contains specific ingredients to target various skin concerns. Application of the mask couldn’t be easier! There is a plastic film on each side.  To apply, remove one side of the plastic to fit the mask in place and then peel off the outer layer of plastic.  This ensures that the mask doesn’t stick to itself on application and ensures the serum gets to work fast.  I would recommend leaving the mask on for 20 – 30 minutes if you want to experience the full benefits and hydration of the mask.  Once removed, I massage into my skin the remaining serum in the pack.  There’s actually enough to last a couple of days for an extra boost.  And of course, I would recommend keeping the masks in the fridge for the ultimate cooling sensation on application.  You will seriously love it!!


Here are the details of what each mask is for:

Snow Magic

When you want clear and brighter looking skin, put on Snow Magic.  Featuring moisturising aloe vera and arbutin extracts to help create and maintain a beautiful glow.  The serum within this mask contains hyaluronic acid and ginseng extracts to keep skin healthy, and niacinamide for brighter, glowing skin.


Make Up Base

When you want your makeup to look great, prepare your skin with makeup base for even toned and supple looking skin. Containing hyaluronic acid and ginseng extracts to keep skin healthy and adenosine, collagen and peptides to help improve skin elasticity.  With this mask you will notice a brightness in your skin tone immediately


The Last Choice

We all know when we’re feeling a little bit dehydrated, but what about when your skin is? This mask is  like a glass of water for your complexion thanks to its boost of skin-quenching ingredients. It has a blend of hyaluronic acid and coconut juice which works wonders to boost skin’s moisture levels and leave your skin looking plump and healthy.



Whether 10 p.m. is your typical bedtime or the starting time of your nightly Netflix marathon, you can make sure your skin is feeling well-rested  and looking radiant with this mask.  This mask is packed with collagen and watermelon extract to rejuvenate skin and restore elasticity, while extracts from grapefruit seed, bamboo stem, pine leaf, and ginseng work to give you that healthy, of-course-I-wasn’t-up-late-watching-Game-Of-Thrones glow.



We love a good getaway but travel stress, jetlag and changing climates can leave our skin in need of serious TLC. This mask wonders to soothe skin damaged by dry air, wind, UV rays, and fatigue.

Swiss Alpine herb extracts gently hydrate your skin and other natural ingredients help you restore moisture and a healthy glow.  Containing hyalurinic acid, saccharide isomerate and ginseng extracts to keep skin healthy looking and chamomile and Swiss Alpine herb extracts to soothe skin.


These masks are formulated without parabens, sulfates and phthalates.  I seriously swear by sheet masks over peel off or mud masks.  I think that the serum penetrates deeper into the skin, has longer lasting results and never causes me to breakout.  My skin always appears more radiant, hydrated and feels silky smooth immediately.  So much so, the following day people often comment on the condition of my skin.  Now isn’t that what we all want?

Hope you enjoyed reading this post and have a great week.

Until next time,

Love Hayley xx

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